Ross Harding, an Adelaide born-Swedish educated engineer is the founder of Finding Infinity. An organisation that recognises the revolution underway – a world based on infinite resources – and is doing everything it can to speed up the transition.
The story begins when an old Mercedes was transformed to run on vegetable oil. The earliest incarnation of Finding Infinity ventured around Australia to communicate ideas about renewable energy solutions. It all changed, however, when Ross was influenced to realise that the only barrier to creating a future is people. We are the only thing in the way. It’s not about any particular carbon trading scheme, or minimum standard, or intergovernmental climate summit, it’s about us the people realizing that solutions are already there and implementing them.
Most recently, Finding Infinity has announced their ‘Off The Grid’ festival [..] in Melbourne, Australia. At the foreground of the Australian Centre for Contemporary Art, it combines the best party acts in town with art, food, a five-metre-high solar powered stage and a zero waste policy to exemplify the future of energy. All of the festival’s profits are to directly fund a permanent renewable energy power project. The proceeds from this will go on to fund the next festival – and then it snowballs from there.
Finding Infinity is now based in Fitzroy, Melbourne. Emerging from it’s infancy, the organisation is actively connecting consulting with communications, in an effort to implementing financially viable and technically feasible renewable energy solutions – to major companies and projects both in Australia and abroad. It’s time to get things done, “it’s not our problem, it’s our opportunity.”
Text by James Waldersee
Ross Harding is a creative sustainability professional with an academic background in engineering and finance. He has most recently advised the Yarra Energy Foundation on its roadmap for creating a zero carbon City of Yarra by 2020, and has provided sustainability advice and cost/benefit analysis to architectural firms (Foster + Partners, Ateliers Jean Nouvel, Adjaye Associates and Grimshaw Architects). “Finding Infinity” is Ross’ most recent project, focusing on bridging the gap between communications and implementation of sustainability. He has recently connected Finding Infinity with Adelaide-based building services firm BESTEC to help establish a new office in Melbourne.